A few things we’ve been talking about — building a culture with our team, having tough conversations, clarifying terms and decisions — all of it is uncomfortable, I know. All of it is difficult. If you don’t think so, I’m sorry, but you’re likely kidding yourself. This is tough stuff, and if not for you personally, then for members of your team for sure. That’s why we resist it. But this week, I want to remind you of one small, simple, powerful truth: The best things we ever achieve are, in fact, quite difficult. If it were easy, we wouldn’t have problems. As the Dread Pirate Roberts once said, “Life is pain, highness. Anyone who tells you differently is selling something.” Wesley might have meant that with a bit more cynicism than I’ll accept, but the positive side of the same coin rings true. Life can be wonderful. But the most wonderful things in life come from extremely difficult work.

So don’t allow yourself to skip out on trying because it’s hard. It will be way harder when, someday, you look back and realize you never tried. Which ‘hard’ would you prefer?

Photo by DAVIDCOHEN on Unsplash